Majestic Styling by Natalie
Last updated: 16th October 2026
1. Our commitment
At Majestic Styling by Natalie, we recognise that artificial intelligence (AI) and digital technologies can help us improve our services, communicate more effectively and provide a better shopping experience.
We are committed to using these technologies responsibly, transparently and in ways that respect the privacy, security and rights of our customers.
This policy explains our approach to using AI, how we manage information within our business and the safeguards we apply when using digital tools.
Our guiding principle is simple: technology should support the experience we provide, without compromising the trust our customers place in us.
2. How we may use artificial intelligence
We may use AI-assisted tools to support everyday business activities, including:
Creating, editing and improving website content, product descriptions and marketing materials.
Supporting social media content and promotional campaigns.
Improving website functionality and the customer shopping experience.
Assisting with administrative tasks and business planning.
Analysing general business performance and trends.
Supporting customer communications and responding to common enquiries.
Improving internal processes and operational efficiency.
AI tools are used to support our work rather than replace appropriate human judgement.
We remain responsible for the accuracy, suitability and quality of information published or communicated on behalf of Majestic Styling by Natalie.
3. How we protect customer information
Protecting personal information is an essential part of our approach to AI and data use.
We do not routinely enter identifiable customer information, payment details or other confidential personal information into publicly accessible AI systems.
Where AI-assisted tools are used for business purposes, we aim to use anonymised, aggregated or non-personal information wherever possible.
Where personal information is processed using AI technology, we will ensure that:
There is a valid lawful basis for processing.
The use is necessary and proportionate to its intended purpose.
Appropriate privacy and security safeguards are in place.
Relevant service providers are assessed for their data protection practices.
Personal information is not used for incompatible purposes.
Any required transparency information is provided to individuals.
Personal information is retained only for as long as necessary.
We will not knowingly use customer personal information to train third-party AI models without an appropriate lawful basis and any required notices or permissions.
4. AI-generated content
AI may assist us in developing written, visual or promotional content for our website, social media channels and marketing communications.
Where AI is used, we aim to ensure that published information is accurate, appropriate and consistent with our products and services.
We will take reasonable steps to avoid publishing misleading claims, inaccurate product information or content that could create unrealistic expectations.
Product descriptions, pricing, availability and other important purchasing information remain subject to our responsibility as the retailer.
Where AI-generated imagery is used, we will take care not to misrepresent the appearance, characteristics or quality of products offered for sale.
We recognise that customers should be able to make informed purchasing decisions based on clear and reliable information.
5. Automated decision-making
We do not use AI to make solely automated decisions about customers that produce legal or similarly significant effects without complying with applicable data protection requirements.
Where automated systems assist with routine activities, such as order processing, website functionality or administrative tasks, appropriate safeguards will be maintained.
If we introduce AI systems that make significant automated decisions involving personal information, we will review the legal requirements, provide relevant transparency information and implement appropriate safeguards, including the ability to challenge qualifying decisions and obtain human intervention where required.
6. Customer service and communications
AI-assisted technologies may be used to help prepare communications, answer general questions or improve the efficiency of our customer service.
We remain responsible for the information provided to customers and for resolving enquiries appropriately.
Where customers interact directly with an AI-powered assistant or chatbot, we will take reasonable steps to make this clear.
Customers can contact us directly at info@majesticstylingbynatalie.co.uk if they need assistance or wish to raise a concern about information they have received.
We will not knowingly present an automated system as a human representative in a way that misleads customers.
7. Responsible use of customer data
Personal information collected through our website, including information provided during checkout, account registration or customer enquiries, is handled in accordance with our Privacy Policy.
We use customer information for legitimate business purposes, including processing orders, providing customer support, maintaining website security and communicating with customers where permitted.
We do not sell customer personal information to AI developers or data brokers.
We do not use personal information for unrelated AI profiling or behavioural analysis without first assessing the applicable legal requirements.
Where information is used to understand business performance or customer trends, we aim to use aggregated or anonymised data wherever practical.
8. Third-party AI and technology providers
We may use third-party digital platforms and technology providers to support our business.
Before adopting AI tools that process personal information, we will consider factors such as:
The nature and sensitivity of information being processed.
The provider’s privacy and security arrangements.
Whether submitted information may be retained or used to train AI systems.
Where information is stored and processed.
Whether international data transfers are involved.
Available contractual protections and data processing agreements.
How information can be accessed, corrected or deleted.
The risks associated with the intended use of the technology.
We will take reasonable steps to select reputable providers and implement safeguards appropriate to the risks involved.
9. Data security and confidentiality
We are committed to protecting customer and business information from unauthorised access, disclosure, alteration and loss.
Our approach includes appropriate security measures such as restricted access to business systems, secure account credentials, software updates and responsible handling of confidential information.
We will not knowingly upload confidential business records, sensitive personal information or customer payment details to AI tools unless the processing is necessary, lawful and appropriately protected.
Any suspected personal data breach will be assessed and managed in accordance with applicable data protection legislation, including notification requirements where relevant.
10. Fairness, accuracy and human oversight
We recognise that AI-generated information can sometimes be inaccurate, incomplete or biased.
We therefore aim to apply appropriate human oversight when using AI-assisted technologies.
This includes reviewing important information before publication, checking relevant product claims and ensuring that automated tools are not relied upon without appropriate consideration of their limitations.
We will not knowingly use AI systems in ways that unlawfully discriminate against individuals or unfairly disadvantage customers.
Where errors are identified, we will take reasonable steps to correct them promptly.
11. Intellectual property and creative content
We respect intellectual property rights when using AI-assisted tools to develop business content.
We aim to ensure that images, text, designs and other materials used on our website are appropriately licensed, authorised or otherwise lawful to use.
AI-assisted content will be reviewed where appropriate to reduce the risk of infringing third-party intellectual property rights.
We also expect customers and third parties to respect the intellectual property rights associated with our own branding, original photography, website content and other protected materials.
12. Your rights
Where personal information is processed using AI-assisted technologies, individuals retain their applicable rights under UK data protection legislation.
These may include the right to:
Request access to personal information.
Request correction of inaccurate information.
Request deletion in certain circumstances.
Object to particular processing activities.
Request restriction of processing.
Withdraw consent where processing relies on consent.
Exercise applicable rights relating to automated decision-making.
These rights are subject to the conditions and exemptions provided by law.
To exercise your rights or ask how your information is used, please contact info@majesticstylingbynatalie.co.uk.
We will respond in accordance with applicable legal requirements.
13. Changes to our use of AI
Artificial intelligence and the legal frameworks surrounding it continue to develop.
We will review our use of AI-assisted technologies as our business evolves and update our policies where necessary.
If we introduce new AI functionality that materially changes how customer personal information is processed, we will assess the privacy implications and provide additional information or obtain consent where required.
14. Relationship with our Privacy Policy
This AI and Data Use Policy should be read alongside our Privacy Policy, which provides further information about:
The personal information we collect.
Our lawful bases for processing.
How information is stored and shared.
Data retention.
Cookies and website technologies.
International data transfers.
Your rights under data protection legislation.
Where personal information is involved, our Privacy Policy provides the more detailed explanation of our data protection practices.
15. Contact us
If you have any questions about our use of AI, how we handle information or the safeguards we apply, please contact us.
Majestic Styling by Natalie
Website: https://majesticstylingbynatalie.co.uk
Email: info@majesticstylingbynatalie.co.uk
We welcome questions about how technology is used within our business and are committed to addressing any concerns appropriately.
Last updated: 16th October 2026